In briefs
Stanfield's thinks getting dressed is overrated.
Credits
| advertiser: | Stanfield’s |
|---|---|
| agency: | john st. |
| CDs: | Stephen Jurisic, Angus Tucker |
| associate CD/copywriter: | Chris Hirsch |
| associate CD/AD: | Nellie Kim |
| agency digital producer: | Mavis Huntley |
| account service: | Niki Bartl, Joelle Woodruff |
| agency digital planner: | Tammy Chaisson |
| prodcos: | Secret Location, Hard Citizen |
| exec producers: | James Milward, Jacinte Faria, Eva Preger, Link York |
| prodco CD: | Pietro Gagliano |
| line producer: | CJ Hervey |
| project manager: | Noora Abu Eitah |
| technical lead: | Ryan Andal |
In collaboration with Toronto-based John St, Stanfield’s underwear presents ‘The Guy At Home In His Underwear’ for 25 days, all day, everyday. The Guy at Home is a gent named Mark who gets to live out everyone’s dream of never having to get dressed. Lucky for the rest of us, we get to share in Mark’s endeavour. And we should, because its for a worthy cause. Mark is a survivor of testicular cancer and is raising money for the Canadian Cancer Society. You can watch him online here and follow him on Facebook. For every Facebook ‘like’ he gets, $1 goes toward his cause. The trick is, he can’t leave the house at all for the entire 25 days, but at least he gets to start every day with a new pair of Stanfield’s underwear. The goal is $1,000 a day.
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