Love hate relationship
Wirelesswave knows how you feel about your phone is a matter of perspective.
Credits
| advertiser: | Wirelesswave |
|---|---|
| agency: | Grey Vancouver |
| CD: | Alan Russell |
| associate CD: | Geoff Dawson |
| AD: | Leah Moy |
| copywriter: | Geoff Dawson |
| VP, group account director: | Maya Lange |
| account director: | Genevieve Louden |
| senior account executive: | Quinten Ingham |
| prodco: | AdPlay Media/Ameland Films |
| director: | Kyle Davison |
| producers: | Mar Andersons, Paul Armstrong |
| sound: | Post Modern Sound, GGRP Sound |
| editorial: | Sunset Edit Visual |
| effects: | Image Engine |
This spot developed for Wirelesswave by Grey Vancouver illustrates the relationships people have with their old, grotty phones versus their new shiny ones. You hate the old one and love the new one. Everyone can relate because deep down we’re all suckers for shiny objects…are we right? The ad looks at things from the phone’s perspective, and after watching it you can’t help but feel a little bit sorry for the old phone because, man, it gets the living sh*t kicked out of it. We’d like to take this opportunity to point out that we realize that cell phones are, in fact, not alive.
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