The sausage king
Nothing says fun like a can of Vienna Sausages.
Credits
| Agency: | Target |
|---|---|
| advertiser: | Maple Leaf |
| CD: | Tom Murphy |
| creative group head: | Jenny Smith |
| writer: | Sarah Park |
| AD: | Dax Fullbrook |
| photographer: | Ned Pratt, Dejan Vuchichevic |
| director: | Steve Gardner |
| prodco: | Pirate |
| account director: | Laurelyn Berry |
| account manager: | Jennifer Pittman |
This print ad for Maple Leaf’s Vienna Sausages plays off a slogan many of you might be familiar with. That’s probably because Vienna sees itself as the king of sausages. It also wants to be the official food of ‘good times.’ What says ‘good times’ more than a can of sausages? Probably the ‘Man Zone’ you can win if you buy six cans, consisting of a La-Z-Boy recliner with built-in cooler, 46” flat screen TV, a ‘King of Sausages’ Snuggie, baseball cap, red carpet, beer mugs, 10 dozen Blue Star beers and 10 dozen more cans of Vienna Sausages.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply