Tough guy
Ford presents the official tough guy shaving kit.
Credits
| advertiser: | Ford Motor Company; F-Series Trucks |
|---|---|
| agency: | Y&R |
| copywriter: | Matt Fraracci |
| AD: | Jason Evans |
| ACD: | Bruce McKay |
| group account director: | Josh Folliott |
| account supervisor: | Matt Sinuita |
| associate account executive: | Amanda Perri |
| VP, production and studio services: | Antoinette St. Angelo |
| studio services director: | Jennifer Reid |
To reinforce Ford’s ‘Built Tough’ positioning, Y&R created this ‘Ultimate Tough Guy Shaving Kit.’ Yup, it’s a piece of sandpaper. They were handed out at Home Depot stores across Canada to guys that would potentially drive a Ford truck…and shave with sandpaper. Because razors are for wimps.
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