Great hats start with Scouts.


advertiser: Scouts Canada
agency: Target
CD/AD: Tom Murphy
creative group head: Jenny Smith
writers: Jenny Smith, Randy Diplock, Terri Roberts
account director: Laurelyn Berry
account manager: Jennifer Pittman
production artist: Dejan Vuchichevic

To show how participating in Scouts can be an extremely positive experience benefiting kids’ lives and development, St. John’s-based Target delved through the organization’s history, unearthing pics of some of Canada’s most influential leaders like Alex Tilley (the guy featured above). Yes, he’s the guy who invented the Tilley hat now worn by travellers, anthropologists and archeologists the world over. He’s filthy rich and likely has Scouts to thank for that.