Igor
The Saputo Bakery gorilla brings a bit of green to the concrete jungle.
Credits
| advertiser: | Igor |
|---|---|
| agency: | Enzyme |
| consulting services: | Sabina Bastian, Jean-François Richard |
| media planning and buying: | Carat |
| AD: | Natalie Blouin |
| copywriting: | Kerry Flemming |
Saputo Bakery snack brand Igor recognizes that when it comes to commuting in downtown Toronto, it’s a jungle out there. Luckily, being a gorilla, Igor is right at home in jungles, even concrete ones. With the help of Enzyme, the brand decided to make Toronto’s concrete jungle a little more comfortable for Igor to help promote his wares. This transit shelter, which features motion sensors that trigger jungle noises, is part of a large OOH campaign that also features 3D superboards and giant double murals at the corner of Church and Bloor.
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