Fido answers
Fido knows talk isn't cheap.
Credits
| advertiser: | Fido |
|---|---|
| agency: | Bos |
| AD: | Stéphane Raymond |
| english copywriter: | Jenny Rich |
| french copywriter: | Sébastien Rivest |
Fido finally recognized something that’s been bothering Canadians, and likely people all over the world, for quite some time now: nobody likes talking to an automated voice menu. People prefer talking to real people. This ad, developed by Bos, promotes a new service from the telco called FidoANSWERS, which allows its customers to speak with a real live representative right away. We’re not sure that this should be restricted to a specially rolled-out service, but hey, it’s a start.
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