Another chance
BC Lottery Corporation knows greatness takes more than one try.
Credits
| advertiser: | BC Lottery Corporation – Poker Lotto |
|---|---|
| agency: | DDB Canada, Vancouver |
| creative director: | Dean Lee, Cosmo Campbell |
| associate creative director: | Daryl Gardiner |
| copywriter: | Neil Shapiro |
| art director: | Daryl Gardiner |
| agency producer: | Jenn Dunbar |
| account manager: | Tamara Brown |
| film company: | OPC |
| director: | Brian Lee Hughes |
| cameraman: | John Houtman |
| line producer: | Ed Callaghan |
| post-production co.: | Cycle Media |
| editor: | Matthew Griffiths |
| colourist: | Claudio Sepulveda |
| casting: | Sean Milliken |
| audio company: | Wave Productions |
| audio house producer: | Craig Zarazun |
| audio house engineer: | Craig Warrian |
Sometimes we all need a second chance. The BC Lottery Corporation’s new Poker Lotto game gives players two chances to win: instantly at purchase and then later in a nightly draw. To underscore the value of multiple chances, DDB Vancouver filmed a series of commercials comprised entirely of outtakes, with an extended blooper reel on YouTube. We particularly like the host’s reaction to the boom in the shot.
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