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Quebec Tourism wanted to engage Torontonians with a little bit of Quebec culture, so it worked with Cossette Montreal and Vancouver-based The Media Merchants to project a bit of Quebec onto Toronto. In the Distillery District and on the corner of Adelaide and John streets, it set up giant letters spelling out “Feel,” onto which it projected three videos extolling the virtues of Quebec’s food culture, music scene, cultural events and nature adventures, letting passersby get a feel for the fun they can have in la belle province.

Credits:

advertiser: Quebec Tourism

agency: Cossette Montreal

animation: Jump Studios

object mapping: The Media Merchants