You probably have a beverage routine: the same drink at the same time almost every day, like that morning coffee, for example. Tetley thinks that you should break from the routine and kick that coffee to the curb by embracing another option: Tetley Infusions. This spot, developed by Toronto-based John St., focuses on encouraging women to break from the monotonous norm of their everyday routine in order to go with something a little bit different. The campaign will also include routine-breaking experiments. Stay tuned.

Credits:

advertiser: Tetley Canada
agency: John St.
co-CDs: Angus Tucker, Stephen Jurisic