Zero to drama
Cadillac revs up its TIFF sponsorship.
[iframe_vimeo video=”29046054″]
To promote its Toronto International Film Festival sponsorship, Cadillac decided that it would create movie-trailer-like spots that draw comparisons between how long it takes the Cadillac CTS-V to get to 60 km/h and how quickly a movie’s tempo can change. Apparently in both cases it’s 3.9 seconds. That sounds like it makes for a pretty short film. At any rate, the spot above features a couple who get more than they bargained for while hanging pictures. They should chat with their real estate agent.
Credits:
advertiser: Cadillac
agency: MacLaren McCann, Toronto
CD: Sean Davison
group CD/AD: Troy McGuinness
group CD/ copywriter: Cam Boyd
agency producer: Grace Lee
prodco: Spy Films
director: Ruairi Robinson
cinematographer: Adam Marsden
executive producer: Carlo Trulli
producer: Peter Oad
post house: Posterboy Edit
editor: Mark Pavia
music co and composer: Tyson Kuteyi @ TA2 Music
colourist: Eric Whipp @ Alter Ego
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply