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Fall is depressing. Summer’s over, which always sucks. It gets colder, which also sucks. And everything that’s not dying has taken shelter from the impending ravages of winter. Yes, fall is depressing. Realizing this sad fact, the Fédération des producteurs de lait du Québec decided that it would do its best to comfort people. So, with the help of Nolin BBDO, they created this ad that shows how milk can help people feel better amidst the onslaught of the seasonal doldrums.

advertiser: Fédération des producteurs de lait du Québec
agency: Nolin BBDO
CD: Stéphane Charier
AD: Mélanie Baillairgé
copywriter: Stéphane Charier
director, project management: Lyne Clermont
producer: Dominique Brassard
media strategy: Touché! PHD
media strategist: Alexander Pascal Lamoureux
buyer: Francine Roy
media buying: Marketel
buyer: Stephanie Mac Donald
prodco: La Cavalerie
director: Guillaume de Fontenay
producer: Nathalie Nadeau
editor: Paul Jutras
post-production: Technicolor, Fly Studio
musical arrangement Le p’tit bonheur: Apollo
musical arrangement Smile : Audio Z
sound: Audio Z