A Very Qualitative Christmas
Dare enlists a focus group to boost gift-giving ROI.
To make the holiday gift-giving season a little easier for clients and friends this year, Dare Vancouver asked them to submit potential present ideas, which were then put in front of focus groups “to ensure effectiveness before any capital outlay.” Should you buy that pair of red pants? What about the puppy? The focus group knows all.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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