Back to the future
Mitsubishi fast-forwards in time.
To promote its new 10-year Powertrain Warranty, Mitsubishi, in this commercial developed by Toronto-based John St., shows just how long 10 years really is. As a dealer explains the warranty to a customer, they both take a second to consider the length of time. In that second they become their future selves: bald, with crying children. Luckily, they pop back to their normal selves and are left with the realization of how long 10 years really is, as well as all of their hair. If only some of us could be so lucky.
Credits:
advertiser: Mitsubishi
agency: John St.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply