Seeing red

National Bank rolls out the red carpet.
National Bank

National Bank has one serious red carpet. It’s long, very long, and the Montreal-based bank is rolling it out all over the place for its customers in its latest campaign, developed by Bos in Montreal, pledging to give them the service they deserve. Throw in a battalion of butlers, a yacht and a Bugatti and we’re sold. A million dollars put into a bank account at 50% interest wouldn’t hurt either.


advertiser: National Bank
agency: Bos
CD: Hugo Léger
creative group: Martin Bélanger
, Sébastien Deland, Steve Gagnon, Kristina Landry, Miriam Rondeau
planner: Sébastien Moïse
account services: Sylvie Crête, Vanessa Gervais, Gabrielle Harvey
media: Dahlia Trinh-Viet, Pascale Boulanger
prodco: La Cavalerie
director: Guillaume de Fontenay
broadcast producer: Nathalie Nadeau
post production: Fly studio
music: L’Oreille
sound: La Majeure