Country Drive

Holy crap, Hyundai knows Bigfoot.

What would you say if a leisurely drive down a country road landed you face to face with a sasquatch? More importantly, what would the sasquatch say? Hyundai Canada and Innocean Canada answered these burning questions in their Super Bowl spot this weekend, and has also pulled back the curtain on some interspecies on-set tensions with 10 behind-the-scenes videos at Holy crap, that sasquatch is weird.


advertiser: Hyundai Canada
agency: Innocean Canada
ECD: Gary Westgate
CD: Nelson Quintal
AD: Damon Crate
copywriters: Adrienne Annau, Joe Vu, Matt Beasant
agency producers: Alina Prussky, Tony De Sousa
interactive designer /developer: Sean Murray
VP, account director: Vito Greto
account supervisor: Shannon Beaver
account manager: Thomas Flood
account executive: Vlad Kushchenko
production: Soft Citizen
director: The Perlorian Brothers
director of photography: Manel Ruiz
editorial: Stealing Time
editor: Leo Zaharatos
assistant editor: Dylan Atkinson
colour & post production: Alter Ego
colourist: Eric Whipp
music: RMW Music
sound design: Vapor