The secret supplement

BioSteel is the NHL's worst-kept secret.

There’s something sketchy going on in NHL locker rooms. Certain players are clandestinely carrying around bottles filled with a strange red liquid. Mike Cammalleri is the culprit in this ad, developed by Euro RSCG Toronto, which is for sport supplement BioSteel, the NHL’s worst-kept secret. The poor camera guy trying to get Cammalleri to spill the beans on BioSteel gets more than he bargained for.


advertiser: BioSteel
agency: Euro RSCG Toronto
CD: Jon Freir
director: Jean-Marc Piche
editor: Marco Pazano
music: Silent Joe