Smashing impressions
Co-operators runs a high-impact contest.
No, these Co-operators sales offices you will soon see in Quebec with a car crashed through the front window aren’t the result of harried motorists frustrated by their premiums. It’s actually part of a contest called “It Happened Near You” which runs Aug. 22 to Oct. 13. Local residents can submit a guess as to how much a claim like the fake car crash would total and be eligible to win up to $1,000. Just remember not to try your own verson of a contest like this at home, or anywhere else.
Credits:
Advertiser: Co-operators Insurance
Agency: Vibrant Ideation & Marketing
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
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