Fruitcake reinvented

Utterly disgusting made undeniably good.

Ahh, the fruitcake, such a maligned Christmas treat. (Though oddly, only in North America.) With this in mind, the Vancouver office of Cossette’s Canadian operations wanted to go “above and beyond” when designing its client holiday gifts this year. So working with the insight that fruitcake is bad and pancakes are good, the agency developed its “Fruitcakes” organic pancake mix. ¬†While we can’t imagine our grandma serving these with tea, they’d make an interesting addition to any Christmas morning breakfast spread.