Advertising is…

Y&R turns social media into a Times Square mosaic.

To celebrate its 90th anniversary, agency Y&R created a multimedia mosaic of Facebook and Twitter users’ avatars. The agency asked people to tweet and post with the hashtag #advertisingis, and used proprietary technology that captured the avatars and algorithmically created the mosaic, which was featured on a billboard in Times Square in New York on May 23 from 2 to 3:30 p.m. The mosaic lives online, where users who scroll their mouse over it can view the avatars and the tweets and posts, including our favourite, by @OG_Jay: “…yes mom, we make commercials, like the ones you see on TV. No, mom, I didn’t make that one.”