A comfortable hell
Fujitsu and Tank cool down the underworld.
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On those days when high temperatures are hard to bear, most of us appreciate having an efficient air conditioner. That is, unless a place is meant to be extremely hot. In this spot for Fujitsu Canada by Tank in Montreal, a proprietor gets a little hot under the collar because, thanks to one of his staff buying a new AC, his clients are too comfortable. I guess good help is hard to find in hell.
Advertising Agency: Tank, Montréal
Creative Directors: Alexandre Gadoua, Jean-François Houle
Art Director: Olivier Ventura
Copywriter: Jean-François DaSylva-LaRue
Director: Yan Giroux / Cinélande
DOP: Olivier Laberge
Postproduction: Cadie Desbiens-Desmeules / Boogie Studio
Sound Design: Denis-Éric Pedneault / Boogie Studio
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