Flavoured by fire

Budweiser roasts up a new brew.

Labatt is lighting the screen on fire to help evoke a bit of the flavour of its new brew, Budweiser Crown. The lager is crafted with roasted caramel malt, as quick-cut shots of the brewing process make clear. They had us at caramel.


Advertiser:Labatt Breweries of Canada

Agency: Anomaly

Production Company – Method Labs (Chicago)

Director – Gil Baron

Exec Producer – Chris Webb

Line Producer – Katy Rall

Producer – Karen Anderson

Editing – Beast

VFX House – Method Studios