Mobile Olympics
Bell watches the Games anywhere it pleases.
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There are only a handful of events, like the Olympics, that can captivate people enough to make them believe that no matter what they’re doing, they need to be aware of what’s happening on the slopes and ice. But thanks to fast wireless networks and smartphones, Canadians everywhere can watch wherever they want. And in Bell and agency LG2’s mind, people will be watching as they fish in the middle of the ocean, ride a ski lift to the top of a hill and complete construction on the roof of towers. We’re all for supporting our athletes while on-the-go, but please be mindful of your surroundings, OK Canada?
Credits:
Brand: Bell
Agency: LG2
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