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Would you watch a spaghetti Western where an outlaw has to reschedule shooting someone around the Sabbath? It actually doesn’t sound that bad, right? Yes, but the Toronto Jewish Film Festival is using this as an example of the type of films that get rejected, because, well, it has high standards for what makes the cut for its programming. Created by partner DDB Canada, the integrated campaign has some fun with movie titles that could have been ridiculous Jewish films, but sadly, are not real, ie. The Fasting and the Furious.

Credits:

Brand: Toronto Jewish Film Festival
Agency: DDB Canada
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Creative Director: David Ross, David Horovitch
Copywriter: David Ross, David Horovitch
Art Director: Jake Bundock
Agency Producer: Caroline Clarke
Account Team: Melanie Johnston – SVP, Managing Director, Melissa Boyd – Account Director
Strategy: Sandra Moretti
Production Company: Suneeva
Director: Lewis
Director of Photography: Dylan Macleod
Executive Producer: Geoff Cornish
Line Producer: Kristina Anzlinger
Post-Production Company: Rooster Post
Editor: Marc Langley
Assistant Editor: Nick Greaves
Editing Executive Producer: Melissa Khan
VFX/Animation Co: Fort York VFX
Online Editor: Ernie Mordak
Colour: Alter Ego
Colourist: Tricia Hagoriles
Audio House: Pirate
Audio House Producer: Steve Gardner
Audio House Engineer: Jared Kuemper
Audio Exec: Kate Fried
Casting Agency: Jigsaw Casting
Other: Bonnie Chung
PRINT/OOH: Fasting
Chief Creative Officer: Kevin Drew Davis
Executive Creative Director: Todd Mackie, Denise Rossetto, Paul Wallace
Creative Director: David Ross, David Horovitch
Copywriter: David Ross, David Horovitch
Art Director: Jake Bundock
Account Team: Melanie Johnston – SVP, Managing Director, Melissa Boyd – Account Director
Print Producer: Tara Greguric, Betty Lyver
Photography: Westide Studios
Photographer: Shanghoon
Retoucher: Shanghoon