Talking Wedgehead

Shock Top's wise-cracking mascot gets chatty with drinkers.

A few bar patrons and beer shoppers must have been wondering if they had imbibed too much alcohol (or some other substance) when Shock Top’s mohawk-coiffed, fruity mascot Wedgehead started up a conversation with them. You see, the chatty object was perched atop a beer tap and on the side of a beer case, appearing to be just an ordinary item until it started flirting with and delivering one-liners at the unsuspecting customers. Watching the shocked reactions, we realize an important question has never been asked. We know what to do when life gives us lemons, but what about when it gives us a talking orange?


Brand: Shock Top Brewing Co.
Brand Team: Kyle Norrington, Mike Bascom, Adam Mitchell, Sarah Newburgh, Mieko Nagao
Agency: Anomaly Toronto
Executive Creative Directors: Pete Breton, Dave Douglass
Creative Team: Craig McIntosh, Jaimes Zentil, Martin Montana
Senior Producer: Leanne McLellan
Integrated Producer: Brittani Wilcox
Account Team: Allison Cornford, Paul Lipson, Jordan McKenzie
Production: Sequoia Content
Director: Trevor Cornish
Editor: Joey Whitelaw
Online: Fort York VFX
Transfer: Alter Ego