In-sync sales pitch

Ontario Toyota Dealers really gets its customers.

There’s no “hard sell” at the Ontario Toyota Dealers, just hard bodies, in the case of one spot from Rain43 that aims to show how its salespeople literally “get” consumers. See a saleswoman pack on muscle to match the chiselled shape of one customer, a salesman suddenly bearing baby weight and another transform into a hippy -¬†all to match the appearance of people in the dealership. That should make customers feel comfortable, so long as they’re not afraid of shapeshifters.


Brand: Ontario Toyota Dealers
Agency: Rain43
CCO/copywriter: John Farquhar
CD/AD: Cher Campbell
Chief Strategy Officer: Kevin Pfuhl
Production: Soft Citizen
Director: The Perlorian Brothers
Sound: Eggplant
Producer: Laurie Maxwell
Account supervisor: Adam Ball
Editing: School Editing
Editor: Brian Wells
VFX: Fort York