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In nine months Toronto will be host to 7,500 athletes from 41 countries competing in 51 sports. Yes, it sounds like an intense schedule for the Toronto 2015 Pan Am and Parapan Am Games and this spot from the Ontario Tourism Marketing Partnership Corporation and FCB turns up the dial to match the energy of the athletes and potential excitement for the city (though we won’t expect anything near as exciting as horses galloping over front lawns or a baseball game breaking out on Bay Street). The work follows this equally epic spot released in August by the Toronto 2015 Parapan Am Games organizing committee.

Credits:

Brand: Ontario Tourism Marketing Partnership Corporation
Agency: FCB, Toronto, Canada
Chief Creative Officer: Jon Flannery
Creative Director: Jeff Hilts
Art Directors / Copywriters: Jeff Hilts, Rob Dean
Account Team: Sunil Sekhar, Sarah Banks, Lindsay Kerr
Broadcast Producer: Barb Gibson
Strategic Planners: Heather Segal, Eryn LeMesurier, Mona Chammas
Production Company: Untitled Films
Director: Phil Brown
Executive Producer: Peter Davis
Line Producer: Trudy Turner
Director of Photography: John Houtman
Editorial: Rooster Post
Editor: Marc Langley
Executive Producer: Melissa Kahn
Producer: Yumiko Suyama
Assistant Editors: Nick Greaves, Spencer Shiffman, Joey Whitelaw
Post Production, Finishing & Visual Effects: Fort York VFX
Lead Online Artist: Ernest Mordak
Additional Online Artists: Paul Binney, James Marin, Lauren Rempel
Online Assistant: Kevin Asis
Executive Producers: Amanda Lariviere, Erin Kuttner
Colour Grading: Alter Ego
Colourist: Eric Whipp
Music and Sound Design: Grayson Matthews
Music Supervision: Supersonic, David Hayman
Song: “Ready Or Not” (Delphonics cover) by Mischa ‘Book’ Chillak featuring Esthero