Playing on one team

The Canadian Olympic Committee touts inclusion with its new spot.

It was tough growing up and competing in sports for some of Canada’s top athletes, but they’re hoping things might get easier for future Olympians.

In a new PSA for the Canadian Olympic Committee, focused on LGBT inclusion, nine Canadian athletes share their personal stories about acceptance and their hopes for the upcoming generation.

The spot is just one of the committee’s ongoing initiatives around its “#OneTeam” program, which also includes updating the anti-discrimination language within the COC Articles and introducing LGBTQ-specific educational resources for its national Canadian Olympic School Program.


Client: Canadian Olympic Committee
Production: Triple Threat Entertainment