Thinking outside the pizza box
Panago Pizza and Vancouver's Mercer Creative create a nod to Canada on cardboard.
We all know it’s what’s on the inside that counts, and the pizza box is no exception. But a bit of artful packaging is always a nice touch.
British Columbia-based chain Panago Pizza, which has roughly 190 locations across seven provinces, is celebrating the country in style, unveiling a new look to its boxes that encourages pie-ordering Canadians to “Share More Canada” this summer.
Thought up by Vancouver’s Mercer Creative, the brand’s AOR, the boxes’ illustrations – by artist Carson Ting – depict the best of Canada from coast to coast, from Louis Riel to lobster-eating to raccoons and the CN Tower.
Canada 150 may have passed but the boxes (with pizza inside, of course) will be available for order through the summer across Canada.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply