Scream! Your! Own! Name!
Racy Toronto billboard by The Garden elicits moans and groans.
The sex-positive billboard faces east on the Gardiner Expressway, right where the Gardiner and Highway 427 meet. Credit: Jamie Morren/The Garden
A baby-pink billboard encouraging women to “Scream your own name” has raised the eyebrows of drivers on the Gardiner Expressway, as well as media outlets and social-media users.
The big billboard, featuring a large photo of the Womanizer, recently got tons of attention for promoting the vibrator in a fun, frank and feminist manner.
The bold Toronto ad has been hailed for its well-written copy and sex-positive message, though some on social media expressed shock at seeing such an explicit ad whilst driving on the Gardiner. But one enthused Twitter user said: “I’m so here for this.” Same, girl, same.
Credits
Title: “Scream your own name”
Client: WOW Tech Group with Pink Cherry
Marketing manager: Stephanie Keating, WOW Tech Group
Agency: The Garden
Creative director: Shane Ogilvie
Strategy director: Shari Walczak
Art director: Rob Dean
Copywriter: Rebecca Gillis
Project cultivator: Sam Sabatini
Director of visual media: Jamie Morren
Media buy: Pink Cherry
Related Articles
4 Comments on “Scream! Your! Own! Name!”
Leave a Reply
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
It is really a nice and helpful piece of info. I’m satisfied
that you simply shared this helpful information with us.
Please keep us up to date like this. Thanks for sharing.
What’s up, its nice article about media print, we all know media is a enormous source of information.
Pretty! This has been a really wonderful post. Thanks for providing this information.
This paragraph presents clear idea for the new visitors of blogging, that actually how to do blogging.