Colourful paper
Les Affaires brightens Montreal's streets.
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Quick – call out the enforcers – the Canucks Green Men are multiplying, changing colours and taking over Montreal’s downtown core! Actually, Montreal-based newspaper Les Affaires and agency Youville Communauté Créative are promoting its special edition on creativity. The guerrilla-style urban campaign targets the city’s high-traffic business areas, and a team of actors and members of the MTL 551 parkour collective took to the downtown core wearing business attire on top of brightly coloured “morphsuits.” Squad members handed out more than 3,500 newspapers in just a few short hours while entertaining passersby with their acrobatic antics. While we will have to wait awhile before the Canucks are back for another season, we will gladly take a Les Affaires newspaper from the colourful squad!
credits
advertiser: Les Affaires
client: Jonathan Fortin
agency: Youville Communauté Créative
CD: Stéphane Boutin
creative team: Anthony Hachez, Thomas St-Hilaire
account services: Josée Labrecque, Audrey Paquette, Sarah Pichette
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