Social media seems like a space ripe with potential pitfalls for landing on Santa’s naughty list (just how do you resist making that snarky remark about that Kimye video?). But Future Shop and John St. are also leveraging Facebook and Twitter to ensure acts of kindness don’t go unnoticed. The Nicer List will scan a user’s social media profiles to see how nice they’ve been, based on previous pleasant comments. Are you a bit of a scrooge on social media? It’s not too late to soften your hard, hard heart by tweeting to #nicerlist for the shot to win a grand prize of $10,000 or other swag.

Credits:

Brand: Future Shop
Agency: John St.
Executive Creative Directors: Stephen Jurisic, Angus Tucker
Associate Creative Director, Copy Writer: Kurt Mills
Associate Creative Director, Art Director: Kyle Lamb
Art Director: Zack Vitiello
Copywriter: Kohl Forsberg
Associate Creative Director, Design: Tony Ponzo
Designer: Jonathan Mutch
Project Manager, Design: Dominique Anthony
Agency Producer: Cas Binnington
Account Service: Ian Brooks, Jared Applebaum, Lauren Aitchison
Brand Experience/Planning: Alison Savage, Allison Coggins, Adam Ferraro
Digital Production/Development: The Development Factory
Radio Production: RMW Music