Skijacking
Banff Lake Louise Tourism's plan to snatch customers.
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Skiers and snowboarders beware. You may have plans for a great weekend at your local hill, but Banff Lake Louise Tourism and Vancouver-based agency Village&Co. will not hesitate to switch them, stealing you away and convincing you to slice through their powdery slopes. So whatever you do, don’t tweet using the hashtag #skijack or you may be whisked away for an all-inclusive weekend.
Credits:
Brand: Banff Lake Louise Tourism
Agency: Village&Co.
Creative Director: Justin Young
Project Manager: Janice Quan
Production: Shortt and Epic
Editor: Dave Shortt
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