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With the Heart and Stroke Foundation’s annual Becel Ride for Heart around the corner (June 1 in Toronto), the foundation and Agency59 have rolled out a bicycle OOH, as well as an online video, to demonstrate how the foundation can power people “From hospital to health.” It’s a powerful demonstration that we imagine would resonate with anyone who has had the misfortune of being in a wheelchair, but the good fortune of being able to leave it. Though we do wonder how that bike would fare on a steep hill.

Film credits:

Brand: Heart and Stroke Foundation
Agency: Agency59
Chief Creative Officer: Brian Howlett
Art Director: Naeem Walji, Yasmin Sahni
Copy Writer: Paige Tiberio
Editing: Married to Giants – Graham Chisholm
Transfer: Alter Ego – Conor Fisher
Director: Clay Stang
DOP: Darrin Klimek
Producer: Erica Metcalfe
Music/Sound: Eggplant – Adam Damelin, Matt Gauthier
Online & FX: Tantrum – Dominik Bochenski, Caitlin Schooley

Outdoor credits:

Brand: Heart and Stroke Foundation
Agency: Agency59
Chief Creative Officer: Brian Howlett
Art Director: Naeem Walji, Yasmin Sahni
Copy Writer: Paige Tiberio
Studio Manager: Jared Smith
Production Manager: Oksana Oleksij
Prop builder: Luke Pryshlak