In-sync sales pitch
Ontario Toyota Dealers really gets its customers.
[iframe_vimeo video=”108190615″]
There’s no “hard sell” at the Ontario Toyota Dealers, just hard bodies, in the case of one spot from Rain43 that aims to show how its salespeople literally “get” consumers. See a saleswoman pack on muscle to match the chiselled shape of one customer, a salesman suddenly bearing baby weight and another transform into a hippy – all to match the appearance of people in the dealership. That should make customers feel comfortable, so long as they’re not afraid of shapeshifters.
[iframe_vimeo video=”108190485″]
[iframe_vimeo video=”108190616″]
Credits:
Brand: Ontario Toyota Dealers
Agency: Rain43
CCO/copywriter: John Farquhar
CD/AD: Cher Campbell
Chief Strategy Officer: Kevin Pfuhl
Production: Soft Citizen
Director: The Perlorian Brothers
Sound: Eggplant
Producer: Laurie Maxwell
Account supervisor: Adam Ball
Editing: School Editing
Editor: Brian Wells
VFX: Fort York
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply