Bottom dollar
Porsche drives in a different direction.
Credits
| advertiser: | Porsche |
|---|---|
| agency: | Yield Branding |
| CD: | Chris Torbay |
| AD: | Ryan Fox |
| copywriter: | Joy Panday |
Yield Branding in Toronto developed this online and print ad for Porsche, that drives the luxury car brand’s advertising in a different direction – there are no Porsche models prominently featured. They’re promoting a Canadian-specific initiative that’s seeing Porsche drive its prices in a new direction too: down. According to the ad, as our dollar goes up, the price of all Porsches will go down in order to be more in line with the strength of our currency.
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