Winter DIY
According to HGTV, snowmen are one of the easiest winter DIY projects.
Credits
| advertiser: | HGTV |
|---|---|
| agency: | Shaw Media Creative Agency |
| director: | Munro Cullen |
| writers: | Munro Cullen, Dave Childerhose |
| ADs: | Brian DeVille/ Samantha Lamb |
| producer: | Allison Grande |
| animation studio: | 4stroke |
| editor: | Ross Lewchuk |
| VFX artist: | Andre Kun |
| designers: | Rob McNeil, Lindsay Dyson, Max Izod |
| CD, on air: | Rob Windisman |
| CD, advertising: | Samantha Lamb |
| VP creative agency: | David O’Brien |
HGTV wants Canadians to chill in front of the TV this winter and check out its packed winter schedule of shows, so it launched a massive OOH campaign featuring over 500 billboards, mainly in Ontario. They depict either a handy snowman, a house made of ice and snow, or a ‘snowfa.’ The creative was developed in-house by Shaw’s creative team.
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