Colour blind
The Toronto Zoo produces a colourful diversion for children.
Credits
| advertiser: | Toronto Zoo |
|---|---|
| agency: | Lowe Roche Advertising |
| Co-CDs: | Steph Mackie, Mark Biernacki |
| ACD: | Sean Ohlenkamp |
| writer: | Rob Sturch |
| producer: | Brie Gowans |
| prodco: | Aardman |
| illustrator/animator: | Matthew Walker |
| producer: | Lida Nassif |
| audio production: | Grayson Matthews |
| casting: | Pomann Sound |
| illustration: | Matthew Walker, Aardman |
| print production manager: | Beth Mackinnon |
| studio artist: | Brad Kumar |
Toronto-based Lowe Roche has continued its tongue-in-cheek campaign promoting the polar bears at the Toronto Zoo with two colourful executions that kids should enjoy: a colouring book and a puzzle. The puzzle depicts two polar bears in the Arctic, and the book features 20 pages of kid-friendly activities, like drawing a polar bear’s new haircut. There is, however, a catch. Nearly every piece of the puzzle is white – barring the bears’ noses and eyes – and the colouring book starts off the same way. All white save the noses and eyes. Oh, and the crayons? They’re white too. Cheeky cheeky.
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