Mix less, miss less
Vextini plays peek-a-boo.
Credits
| advertiser: | Vextini |
|---|---|
| agency: | Bos |
| CDs: | Chad Borlase, Gary Watson |
| AD: | Neil Domingues |
| copywriter: | Mith Das |
| account manager: | Carly Sutherland |
| media planner: | Jillian Wellard, Bos Media Solutions |
| digital production: | Lollipop, Toronto |
| CD: | Michael Gramlow |
| executive producer: | Amanda Loughran |
| live action producer: | Dani Tedesco |
| developer: | Tim Scollick |
| director: | Matt Barnes, Westside Studio, Toronto |
| music & sound design: | Brad Nelson, Company X Audio, Toronto |
| producer: | Hamish McEwan, Company X Audio |
| editor: | Matthew Kett |
| editorial: | Panic & Bob, Toronto |
| post production: | Andrew Hobbs, Amigo, Toronto |
Vincor Canada’s pre-mixed vodka martini brand Vextini is playing a game of virtual peek-a-boo with Canadians via print executions, developed by Bos Toronto, that use augmented reality technology. As you can see, the women in the ad, which is appearing in Canadian House & Home, Fashion and Food and Drink magazine, are laughing and pointing at something hidden behind the AR glyph. To find out what, readers simply go to a microsite, print out the ad and hold it in front of their webcam to reveal one of three video scenarios. One includes a muscle-bound lumberjack busting through a wall for those ladies who really enjoy wood-chopping.
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