Heavy breathing
Fortnight figures out how to make learning CPR sexy.
Credits
| advertiser: | Fortnight Lingerie |
|---|---|
| agency: | Red Urban, Toronto |
| prodco: | Untitled Film, Toronto |
| director: | Curtis Wehrfritz |
| music: | The Eggplant, Toronto |
| editing house: | Rooster, Toronto |
| web developer: | Blind Mice Media, Los Angeles |
Red Urban in Toronto developed this viral instructional vid teaching CPR for Toronto-based Fortnight Lingerie. As you can see, it adds a twist to the way CPR is normally taught, proving that any situation can be a lot sexier with designer lingerie. One thing’s for sure, people will pay very close attention. After all, mouth to mouth is an important life-saving technique. If you go to supersexycpr.com, they treat you to another important life-saving technique: super sexy abdominal thrusts…you know, to help prevent someone from choking.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply