Legendary biru
Sapporo bangs its drum in Canada.
Credits
This spot for Sapporo, part of the first-ever campaign for the brand in Canada, takes the viewer on a journey that not only covers the brewing of the beer, but also the rich cultural heritage of its country of origin: Japan. A beer that’s heated by the fiery breath of two dragons, chilled in an ice garden and distributed to the mighty sounds of Japanese drums is one that demands our immediate respect. Definitely legendary biru.
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