Shapely
Fuze will help you love your shape.
Credits
| advertiser: | Fuze |
|---|---|
| agency: | Leo Burnett |
| CDs: | Judy John, Israel Diaz |
| creative group head: | Dave Federico |
| writer: | Matt Williamson |
| AD: | Rob Trickey |
| photographer: | Chris Woods |
| illustrator: | Joanne Gair |
| print producer: | Anne Peck |
Toronto-based Leo Burnett developed this print ad for fruit bevy Fuze, which shows that the drink will become synonymous with the shape you develop thanks to its healthy benefits, a shape that you will grow (or shrink) to love. And according to this first large-scale campaign for the brand in Canada, you will be inclined to decorate your body with a tattoo homage.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply