Six pack o’ sausage
Maple Leaf wants campers to pick up a different kind of six-pack for the road.
Credits
| advertiser: | Maple Leaf |
|---|---|
| agency: | Target |
| CD: | Tom Murphy |
| co-CD: | Donna McCarthy |
| writers: | Jenny Smith, Donna McCarthy |
| director: | Terry O’Reilly |
| prodco: | Pirate Radio |
This radio spot, developed by St. John’s-based Target is part of a campaign for Maple Leaf that aims to encourage dudes to pick up a different kind of six-pack when they’re heading off on a May 24 camping trip: a six-pack of Maple Leaf’s Vienna Sausages. There’s nothing more manly than some beers, burps and sausages to cook over a roaring campfire. Well, maybe hunting down a wild boar and making your own sausages would be more manly, but who goes camping to be that proactive?
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