Don’t be a tosser
Holy mother, the ABCRC's captured Quasimodo's recycling sister!
Credits
| advertiser: | Alberta Beverage Container Recycling Corporation |
|---|---|
| agency: | Trigger, Calgary |
| CD: | Patrick Doyle |
| AD: | Elise Russel |
| copywriter: | David Giovando |
| agency producer: | Nicolette Eus |
| prodco: | Circle Productions |
| director: | Rob Turner |
| producer: | Kristi Lippa |
| music/sound: | JMB Post |
This spot for the Alberta Beverage Container Recycling Corporation (ABCRC) by Calgary-based Trigger suggests that people should take it upon themselves to recycle since the miracles of modern medical science have yet to include anything that manufactures the will to recycle in people. Not that they aren’t working on it, but we’re not sure if a compulsion to lick windows, among other things, is a worthy trade-off for being more socially responsible. It’s kind of like that movie A Clockwork Orange. Look how well science’s attempt to change the main character’s nasty habits worked out. Not very well. No, not very well at all.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply