Need a skintervention?
Jergens shows that tanners don't need the sun to glow.
Credits
| advertiser: | Jergens |
|---|---|
| agency: | idig Marketing |
We’ve all seen them. Those people that walk around with an unhealthy hue of red from excessive tanning, or in some cases orange, for those that rely on…that’s right…tan in a can. Jergens wants sunaholics and tan in a can abusers to know that there are other, more healthy ways to get some colour, namely their Glow brand of skin moisturizers. At skintervention.ca, a site developed for them by idig Marketing, four sunaholics confess their passion for tanning the wrong way and reform their sunbathing habits, choosing a safer, healthier tanning and skin care regime. Visitors can make their own vows to get a healthy glow, and for every one, Jergens will donate $1 to the Save Your Skin Foundation. Now there’s a bright idea.
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