Some sobering booze
Faux liquor is for real when it's about drinking and driving.
Credits
| advertiser: | Toni Ennis, Saskatchewan Government Insurance |
|---|---|
| agency: | Phoenix Group |
| AD: | Scott Hysuick |
| ACD/writer: | Lee Jones |
| account planner: | Ryan Howard |
Rather than wagging the finger or resorting to gory imagery, Regina-based Phoenix Group decided to take a different approach to remind consumers about the consequences of drinking and driving. These posters for Saskatchewan Government Insurance are designed to capture the attention of happy hour fans, and upon closer inspection, the liquor labels advocate against drunk-driving. Gotcha!
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