The QRs cometh
Marz taps code to recruit all those house-buying geeks.
Credits
| advertiser: | Marz Homes |
|---|---|
| agency: | Perspective Marketing |
| CD: | Shawna Fraraccio |
| ADs: | Glenn Marshall, Steve Montague |
| copywriter: | Allison Moffatt |
| web designer: | Eddie Ruminski |
In targeting 25-to-35-year-olds, Marz Homes decided to go geek and incorporate a cutting-edge technology that has yet to become standard fare in North America. This Star Wars-style ad, by Perspective Media, uses a QR code, a barcode of sorts that can be coded to store mobile websites, as is the case for this ad.
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