Lululemon spins up a collab
The Vancouver co. partnered with SoulCycle on a capsule collection.
Maple syrup and pancakes. J. Lo and A-Rod. Lululemon and SoulCycle. Some things just feel like they were always meant to be together, right?
SoulCycle instructors and Lulu ambassadors rigorously tested a new 20-piece capsule collection at the Vancouver brands’ innovation lab, Whitespace, before it hit stores. The lively clothing collection literally glows in the dark to help you stand out at your spin class and at the requisite post-liquid brunch.
To promote the collab, the Vancouver company recently dropped an 18-second video to further pump up devotees of the two cult fitness brands.
[iframe_vimeo video = “313817739”]
The thumping beat of the short-and-sweet video makes you feel like you’re in a heart-pumping SoulCycle class. It was released via Lululemon’s social channels earlier this year, showing a diverse range of uber-fit people getting their spin on while donning items from the coveted collection.
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