Playing with fire
Mitsubishi vehicles are control freaks.
[iframe_youtube video=”0RpA5ce_On0″]
Mitsubishi is playing with fire in this latest spot, developed by John St., promoting its all-wheel control system. No seriously, it really is. The whole spot is about a Mitsubishi vehicle navigating through treacherous driving conditions to light a match at the end of a stick attached to a pole. Now when we say treacherous, we mean it. They throw down broken glass and spike strips on the course, items one wouldn’t usually see during a typical Canadian winter, but Mitsubishi proves that its control system is more than a match for such obstacles.
Credits:
advertiser: Mitsubishi
agency: John St.
Random Cool»
This year’s selection of under-the-radar ideas includes better for the planet deodorant and a way to level up your bread making.
Rethink created a pair of briefs for Prostate Cancer Foundation BC that let men get tested without baring it all.
A replica of the titular TV vessel is offering overnight visits to non-crew members for the first time in 22 years of service.
The beer brand has released paint colours to encourage employees to reclaim their own spaces after years of working from home.
Rethink created an animatronic hen to build hype for Nuggs, a McCain-backed vegan nugget brand.
Leave a Reply