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This Breast Cancer Awareness Month, Rethink Breast Cancer is reminding women to give their boobs some TLC (touch, look, check) through a new app that uses hot guys to remind them to check their breasts for anything out of the ordinary. Developed by John St., the app allows women to select a guy of their choice – from The Boy Next Door to The Player – to appear on their phone and remind them, in a flirty way, to give their breasts some attention. The app also includes info on how to detect breast cancer early and allows users to set reminders for doctor’s appointments. A “how to” on the app, care of Anthony, is provided in the instructional video above.

Credits:

advertiser: Rethink Breast Cancer
agency: John St.
CDs: Angus Tucker, Stephen Jurisic
ADs: Cheryl Geonanga, Junoh Kim, Denver Eastman
copywriters: Craig Lobban, Joe Vu, Lucy Foster-Friesen
team leaders: Stephanie Hurst, Melissa Tobenstein
account executive: Madison Papple
digital producer: Cas Binnington
digital strategist: Nicole Polivka
broadcast producers: Michelle Orlando, Christine Stephens
developers: Marc Cattapan / Endloop Studios
prodco: Spy Films
director: John Grammatico
executive producer: Luc Frappier
line producer: Peter Oad
editorial: Steve Manz, Relish
VFX: Justin Lee and Lev Bravo, 567vfx
audio/music director: Joey Serlin, Vapor Music
photography: Scott Ramsay